Case Study
Pakistan's most trusted
clear-aligner provider.
Transform your smile with Aligno's custom-fit clear aligners, the leading invisible braces alternative in Pakistan. Our doctor-supervised clear aligner treatment starts from just Rs. 100,000 and delivers visible results in 3–6 months.
“The Results, Without the Metal.”
Haider designed and shipped aligno.co end-to-end · a complete marketing and conversion surface for Pakistan's leading clear-aligner provider. Now building the Aligno Portal: a dual-surface internal system. Staff portal handles treatment tracking, case management, and clinic operations. Patient portal delivers treatment progress, 3D scans, appointment management, and self-service · both gated by role-based access control.
Clinical Precision
Every page surfaces Aligno's clinical infrastructure · calibrated pressure-mapped trays, BPA-free thermoplastic, and an AI treatment-planning layer with orthodontist final approval. Precision is the brand; the website proves it.
Human-Centered Care
"Doctor-supervised with free unlimited clinic visits" and "free replacement of lost or broken aligners" are not buried in fine print · they're hero-level promises. The site treats post-purchase confidence as a conversion lever.
Speed Without Shortcuts
4–7 month average treatment and visible improvements within 60 days are stated clearly alongside the clinical safeguards. Speed and safety are framed as the same thing, not a trade-off.
Technology First
The /technology page walks the 3D scan → AI staging → local manufacturing → remote monitoring pipeline end-to-end. Tech is not jargon here · it's a trust signal for patients choosing between aligners and traditional braces.
The site serves two distinct audiences without confusion. The consumer funnel moves from Home to /results to /contact· a clean conversion path anchored by a single CTA: “Claim Your Free 3D Scan Consultation.” Every section feeds toward that moment. Trust signals (satisfaction stats, before/afters, clinical credentials) are layered deliberately, not scattered.
The B2B partner funnel lives at /doctorsand speaks entirely differently · “From treatment planning to manufacturing, we handle the heavy lifting so you can focus on patient care.” Clinic ops, clinician portal access, and partner economics are positioned for dental practices, not patients. Same brand, separate IA layers. Both coexist cleanly under one roof.
A 12-article orthodontist-authored blog at /blogfunctions as long-tail SEO infrastructure · not a content afterthought. Articles are clinician-authored, targeting the informational queries patients type before they're ready to book. Traffic captured here feeds the free consultation CTA and compresses the decision cycle. In an analog category with thin digital content, a credible blog is a compounding distribution moat.
Staff portal · Patient portal · Role-based access
The Aligno Portal is a dual-surface internal system currently in development. One platform, two audiences, one access layer · role-based authentication determines what each user sees. Staff and patients operate in entirely separate environments built for their distinct workflows.
Staff Portal
- Treatment tracking
- Case management
- Clinic operations
- Role-based access
Patient Portal
- Treatment progress
- 3D scans
- Appointments
- Self-service
All-inclusive treatment from Rs. 100,000 · no hidden fees · with 0% installment plans available.
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